Laurel Robbins, Founder, BoldPeak AI Marketing
3 CustomGPTs Every Small Business Needs to Save Time, Scale, and Stand Out
By Laurel Robbins, Founder, BoldPeak AI Marketing
AI can feel overwhelming—especially when it’s hyped as the solution to everything. But when used the right way—co-creating by combining your unique expertise with AI to enhance it—it’s a powerful ally that helps you focus on what really matters in your business. CustomGPTs are tailored AI tools, can handle the repetitive stuff while amplifying your unique voice and vision.
Unlike generic AI tools, they’re trained on your specific processes, tone, and goals—helping you work smarter, automate repetitive tasks, and free up time for what really matters.
You can use CustomGPTs privately, share them internally with your team, or make them public to attract leads. They can be a game-changer for your business.
Here are the 3 types of CustomGPTs every small business needs to streamline operations, engage customers, and grow—without losing authenticity:
1. Private CustomGPT: Your Personal Business Coach
Think of this as having a business coach in your pocket. A private CustomGPT can help you brainstorm strategies, prioritize tasks, and even create step-by-step plans to tackle challenges.
Why You Need It:
- Saves hours of decision-making time.
- Gives you clarity on what moves the needle in your business.
- Builds confidence with actionable, easy-to-follow advice.
Example Use: Let’s say you’re launching a new product. Your CustomGPT can suggest marketing strategies, map out a timeline, and help you allocate your resources effectively—all customized to your goals.
2. Internal CustomGPT: Streamline Your Team’s Work
Your team’s time is valuable, and an internal CustomGPT can help everyone work smarter. Whether it’s generating social media posts, automating email replies, organizing internal processes, or onboarding new clients or staff, this tool reduces the time spent on repetitive tasks.
Why You Need It:
- Maintains consistency across your brand.
- Frees up your team for creative, high-impact work.
- Improves communication and processes within your business.
Example Use: Create a CustomGPT to draft social media posts in your brand voice. All you (or your team) need to do is make minor tweaks afterwards and the tone will sound the same even if different team members are posting. It can also give you post suggestions based on your company’s goals. This will save you hours every week. In my experience, this approach has reduced the time spent on social media content creation by 70%, allowing me to focus more on strategy and engagement.
3. Public CustomGPT: Attract Leads and Build Awareness
Your business is unique, so why not let the world see what you have to offer? A public CustomGPT—one you can publish in the GPT Store and/or add to your website—serves as both a resource and a lead magnet.
The GPT Store is quickly gaining traction, with 6.1 million monthly visits from Google searches and over 159,000 public GPTs in 2024 and that number is growing substantially every month.
Admittedly, it will work better for some businesses than others, depending on if your service or product is something people are searching for in the GPTStore. Check it out to see what GPTs are performing well and to get ideas of how you could implement one for your business.
Why You Need It:
- Provides value upfront to build trust and attract leads who are already interested in your expertise.
- Reaches a new audience by leveraging the growing visibility of the GPT Store, putting your business in front of new potential clients actively searching for a solution.
- Resource people can share, extending your reach organically.
Example Use: If you're a realtor, you could create a CustomGPT that helps homebuyers navigate the buying process—answering common questions, providing mortgage tips, and offering neighborhood insights. Visitors engage with it, gain valuable guidance, and see you as the go-to expert when they’re ready to buy or sell.
The Bottom Line
You don’t need to know everything about AI to make it work for you. Start small. Pick one of these CustomGPTs to implement in your business, and watch how it saves time, reduces stress, and helps you grow.
The real magic of AI isn’t in replacing what makes your business special—it’s in freeing you to focus on it.
By Laurel Robbins, Founder, BoldPeak AI Marketing
