16 Must-Read Resources that Transformed My Business Knowledge
Delve into a world of business acumen with a curated collection of resources that are pivotal for any entrepreneur's library. This article distills the essence of groundbreaking concepts and strategies as articulated by renowned experts across various industries. Unlock a treasure trove of wisdom that has the power to transform understanding and catalyze success.
- The Lean Startup Introduced MVP Concept
- Shifted Approach with Build-Measure-Learn Cycle
- Startup Owner's Manual Changed Growth Strategy
- Good to Great Influenced Strategic Planning
- Rich Dad, Poor Dad Inspired Financial Freedom
- Diary of a CEO Offers CEO Insights
- Know What You're For Focuses on Serving
- Being Freelance Podcast Prepares for Freelancing
- Cash Flow Quadrant Clarifies Business Paths
- Blue Ocean Strategy Advocates Creating Own Space
- Crossing the Chasm Targets Different Buyer Needs
- Think and Grow Rich Inspires Ownership
- Mini Habits Builds Momentum with Small Tasks
- Show Your Work Emphasizes Sharing Process
- The Big Leap Focuses on Zone of Genius
- Mindset Promotes Growth Over Fixed Mindset
The Lean Startup Introduced MVP Concept
One resource that significantly expanded my business knowledge is the book *"The Lean Startup"* by Eric Ries. This book introduced me to the concept of building a business through continuous innovation and validated learning. The idea of creating a **Minimum Viable Product (MVP)** to test ideas quickly, gather feedback, and pivot based on real-world data was a game-changer. It taught me the importance of being adaptable and responsive to customer needs, rather than investing time and resources into unproven ideas. This approach not only minimizes risk but also maximizes growth potential by focusing on what truly works.
A key takeaway from *The Lean Startup* is the **Build-Measure-Learn** feedback loop. This concept emphasizes the importance of starting small, testing hypotheses, and making data-driven decisions. By measuring outcomes and learning from them, businesses can iterate rapidly and avoid costly mistakes. Another crucial insight was understanding the significance of **vanity metrics** versus actionable metrics. While vanity metrics may look impressive, they often don't lead to meaningful growth. Focusing on metrics that directly impact decision-making and business strategy ensures sustainable development.
I recommend others engage with this resource by not just reading it, but actively applying its principles to their business or projects. Start by identifying a problem you want to solve and develop a simple MVP to test your solution. Collect feedback from real users, analyze the results, and refine your product or service accordingly. Embrace the mindset of experimentation and continuous learning. Whether you’re an entrepreneur, a marketer, or part of a larger organization, the principles in *The Lean Startup* can help drive innovation and growth in any business environment.

Shifted Approach with Build-Measure-Learn Cycle
The Lean Startup by Eric Ries stands out. Its core idea revolves around building businesses using a cycle of "build, measure, learn," encouraging entrepreneurs to test ideas quickly with minimal risk. For me, this concept shifted the way I approached problem-solving in business. Instead of aiming for perfection from the get-go, I embraced iteration-adjusting course based on customer feedback rather than assumptions. This book is a must-read!
One key takeaway was the power of the MVP (Minimum Viable Product). By launching a simplified version of a product, I could learn directly from my audience without spending excessive time or resources on features they might not even need. This insight helped me reduce wasted efforts and focus on what truly matters-add value based on real-world demand.
For anyone looking to strengthen their business knowledge, I highly recommend engaging with The Lean Startup through both reading and application.

Startup Owner's Manual Changed Growth Strategy
One book that significantly expanded my business knowledge and changed the way I approach startup growth is The Startup Owner's Manual by Steve Blank. Before reading it, my approach to growth was simple: market as hard as you can, get as many customers as possible, and figure things out along the way. But this book shifted my mindset entirely.
It introduced me to a more structured, test-and-pivot approach—one that emphasizes validating assumptions, gathering real customer feedback, and iterating based on data instead of just pushing marketing harder. This shift has been a game changer, not just for scaling startups but also for growing larger brands. Instead of blindly executing marketing strategies, I now focus on continuous testing, refining business models, and making strategic pivots when necessary.
For anyone serious about startup growth, I'd recommend engaging with this book by applying its principles directly to your business. Don't just read it—implement it. Run small experiments, validate your market, and use data to drive your decisions. If you can adopt this mindset early, you'll save yourself a lot of time, money, and frustration.

Good to Great Influenced Strategic Planning
"Good to Great" by Jim Collins has profoundly impacted how I view leadership and business growth. The book's research-based insights into why some companies make the leap to greatness and others don't are compelling. We've integrated many of the book's concepts, such as getting the right people on the bus, into our strategic planning. This book is a must-read for those who are serious about taking their business from good to great.
"Good to Great" provided me with a framework for identifying and leveraging what we at XS Supply do best. The concept of the Hedgehog Principle helps in focusing on our core competencies to drive growth. Business owners should use this book as a guide to refine their strategic direction and operational focus. Engage with it by conducting team workshops to discuss and implement its principles company-wide.

Rich Dad, Poor Dad Inspired Financial Freedom
One book that helped me retire at 31 is "Rich Dad, Poor Dad" by Robert Kiyosaki. It outlines the differences between assets and liabilities and how real estate can help you become financially free. Back when I was a pharmacist, I realized that working until age 65 wasn't a good way to build wealth. So over the years, I saved up for a down payment on my first investment property and kept reinvesting my returns. Eventually, I started earning a full-time income from rent payments and quit my job. As I know firsthand, the information in this book can completely change your financial situation if you apply it. I highly recommend it to anyone who's ready to leave the rat race and build security outside of their 9-5.

Diary of a CEO Offers CEO Insights
Having been doing online business for over a decade, the one resource that has truly helped to change my way of approaching my business is listening to the "The Diary of a CEO with Steven Bartlett" podcast.
As an educator and education business owner, gaining raw, unfiltered insights from top CEOs and entrepreneurs who have built something amazing. Listening to the podcast is like taking the journey myself and experiencing what they have experienced, and learning what they have learned.
Hearing their struggles, mindset shifts, and the philosophies behind their success have helped me gain insights on how to avoid common pitfalls and improve my approach both as an educator and a business owner.
For anyone growing a business, the "The Diary of a CEO with Steven Bartlett" podcast will be a goldmine. One of the best episodes is his interview with Scott Galloway, where he talks about "Hard work doesn't build wealth".
Take notes, start reflecting on how each lesson can apply to your journey, and lastly, take action. And as always, taking action is where the real growth happens.

Know What You're For Focuses on Serving
One book that significantly shaped my mindset in business and leadership is Know What You're FOR by Jeff Henderson. It challenges leaders to shift their focus from what they're selling to who they're serving, reinforcing the power of building authentic relationships. This perspective has influenced how I approach both my business and my work in education. It has helped me prioritize impact over transactions and always considering how we can uplift others.
In addition, two podcasts that have been instrumental in my growth are The Joyce Meyer Podcast and The Mel Robbins Podcast. Joyce Meyer's teachings remind me to lead with faith, resilience, and purpose, which has helped me navigate the challenges of entrepreneurship and leadership. Mel Robbins, on the other hand, provides actionable strategies for overcoming self-doubt, staying motivated, and taking bold action.
For anyone looking to grow, I recommend engaging with these resources intentionally. Take notes, reflect on how the insights apply to your work, and most importantly, put the lessons into practice. Knowledge alone doesn't create change, consistency does.

Being Freelance Podcast Prepares for Freelancing
The most important podcast for me has been Being Freelance. I wanted to go freelance for years, and I have been an avid listener for a long time. The podcast interviews creative freelancers about their journeys, mistakes, lessons, and tips, giving real insight into what freelancing is actually like.
Listening to others talk about their experiences helped me prepare to take the leap into freelancing this year. It reassured me that it is not as scary as I first thought and gave me practical advice on how to make it work.
If you are considering freelancing, I highly recommend it. Hearing real stories from people who have been through it makes a huge difference.

Cash Flow Quadrant Clarifies Business Paths
There are many books that contributed to a positive trajectory in my career. One that significantly expanded my business knowledge and contributed to my growth was Robert Kiyosaki's "Cash Flow Quadrant." While this author is mostly known for "Rich Dad Poor Dad," it was "Cash Flow Quadrant" that really helped me to understand the options in the business world, and realistic time frames to measure progress against.
Many books on business give insight into strategies or share lessons from success stories. However, "Cash Flow Quadrant" made the first steps into pursuing ambitious business goals much more tangible with clear paths, pros and cons, and benchmarks to help develop a clear starting point to confidently begin progressing and growing along a desired path.
I'd suggest that anyone would benefit from his breakdown of simplified paths into business success, as well as referencing his timeframes that help to ward off impatience or frustration that burden many professionals who may fear they have fallen behind.

Blue Ocean Strategy Advocates Creating Own Space
One book that really shifted my mindset as a liveaboard business leader is Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne. It made me realize that competing in a crowded market (aka the "red ocean") is a losing game-you've got to create your own space instead. In the liveaboard world, that meant focusing less on just pricing and more on crafting unique, unforgettable experiences that set us apart.
The biggest takeaway? Don't get stuck in the race to the bottom. Instead of fighting for the same customers as every other operator, we started emphasizing personalized service, exclusive dive spots, and eco-conscious travel. If you're running a business, I'd recommend not just reading the book but actually mapping out how you can carve out your own "blue ocean." Game-changer.

Crossing the Chasm Targets Different Buyer Needs
Crossing the Chasm by Geoff Moore was a game-changer for me. It made me realize that if you are to engage with entrepreneurs or early-adopters their profile and needs are very different from the majority who have totally different needs. This book enabled me to offer services for each of these different types of buyers and become the entrepreneur I am today.
Whether we like it or not, the job market has changed with fewer 9 to 5 jobs and more people building their own side-hustles. Increasingly, most of us will have to become entrepreneurs of some sort, becoming our own bosses rather than working for others who might drop us at any instant.

Think and Grow Rich Inspires Ownership
One book I revisit every year is Think and Grow Rich. Each time I read it, I gain new insights that resonate with my journey. It truly helps me understand the immense opportunities that arise when you take ownership of your life. The lessons within the pages inspire me to embrace my potential and seize the possibilities that come with personal responsibility.

Mini Habits Builds Momentum with Small Tasks
As a small business owner, I've had the privilege of devouring numerous books, podcasts, and online resources that have significantly impacted my business acumen. One book that stands out in particular is "Mini Habits: Smaller Habits, Bigger Results" by Stephen Guise.
This book has been a game-changer for me, and I highly recommend it to fellow entrepreneurs. The core concept of "Mini Habits" is that by breaking down larger projects and tasks into smaller, manageable pieces, you can build momentum, increase productivity, and ultimately achieve your goals.
One of the key takeaways I gained from this book is the importance of creating "mini habits" that are ridiculously small and easy to achieve. For example, instead of setting a goal to write a 10,000-word report, you might start with a mini habit of writing just 50 words per day. This approach helps to eliminate procrastination, build confidence, and make progress toward your objectives.
Another valuable insight I gained from "Mini Habits" is the concept of "habit stacking." This involves identifying existing habits you already have and "stacking" new habits on top of them. For instance, if you already have a habit of drinking a cup of coffee every morning, you might stack a new habit of doing 5-10 minutes of stretching or meditation immediately after.
To engage with "Mini Habits," I recommend starting by identifying one area of your business or personal life where you'd like to build momentum. Then, break down a larger goal into smaller, manageable tasks, and create a mini habit around it. Start small, be consistent, and celebrate your tiny wins along the way!
Some actionable steps you can take:
1. Purchase the book "Mini Habits" by Stephen Guise and read it cover-to-cover.
2. Identify one area of your business or personal life where you'd like to build momentum.
3. Break down a larger goal into smaller, manageable tasks.
4. Create a mini habit around one of these tasks.
5. Start small, be consistent, and celebrate your tiny wins along the way!
By applying the principles outlined in "Mini Habits," you'll be able to break through obstacles, build momentum, and achieve your goals.

Show Your Work Emphasizes Sharing Process
One book that profoundly shaped my understanding of business and content creation is "Show Your Work!" by Austin Kleon.
This book emphasizes the power of sharing your creative process rather than just the final product, which has completely transformed how I approach my book review videos.
Instead of only posting polished reviews, I now share behind-the-scenes thoughts, brainstorming sessions, and even my struggles with content creation. Kleon's key lesson—"You don't have to be a genius; you just have to be findable"—helped me grow my audience by being more transparent and engaged.
I highly recommend reading this book with a highlighter in hand and immediately applying its insights to social media or personal branding.

The Big Leap Focuses on Zone of Genius
The Big Leap by Gay Hendricks was a game-changer for me.
It opened my eyes to how we subconsciously limit ourselves and taught me how to break through those upper limits. The concept of operating in your "Zone of Genius" completely shifted how I approach my business and life, giving me permission to focus on what truly lights me up instead of trying to do it all.
My Key Takeaways:
-Pay attention to where you're self-sabotaging when things get too good.
-Identify your Zone of Genius and stay there as much as possible.
-Success and joy are meant to coexist-you don't have to sacrifice one for the other.
I recommend reading it slowly, reflecting on each chapter, and noticing where it resonates with your life. The breakthroughs come when you're honest about what's holding you back.

Mindset Promotes Growth Over Fixed Mindset
One book that gave me a completely new perspective on business was Mindset by Carol Dweck. It's not a traditional business book, but its focus on the concept of a growth mindset versus a fixed mindset altered how I approach challenges, both professionally and personally.
It helped me understand that success is more about adaptability, effort, and resilience than innate talent or sheer luck.
The key insight for me was recognizing how often I approached setbacks with a fixed mindset-viewing failures as evidence of personal inadequacy rather than opportunities to learn. For instance, there was a time when a proposal I had worked on was rejected by a major client.
Instead of writing it off as a failure, I took the principles from this book and reframed the rejection as feedback. I reached out to the client to learn why, adjusted my strategy, and eventually landed a similar deal with another company.
I recommend this book to anyone looking to cultivate persistence and growth in their work. Engage with it actively by reflecting on moments where you've held yourself back and consciously shifting how you approach setbacks.
