How Do You Stay Informed About Industry Trends?

How Do You Stay Informed About Industry Trends?

Staying ahead of the curve is crucial for small business owners, so we've gathered seven insights from CEOs, founders, and other leaders on how they keep their fingers on the pulse of industry trends. From engaging with local academic institutions to consulting trade publications and associations, discover the diverse strategies and recommended resources these experts use to stay informed.

  • Engage with Local Academic Institutions
  • Blend Multiple Information Sources
  • Subscribe to Industry Email Newsletters
  • Utilize Subscription-Based Industry Services
  • Read Tech and Entrepreneurship Blogs
  • Join Industry-Specific Online Communities
  • Consult Trade Publications and Associations

Engage with Local Academic Institutions

Local colleges and universities provide great opportunities to stay informed about industry trends. Students tend to be on the cutting edge of information, and staying linked to the youth is key to maintaining that edge yourself.

At Bemana, I implement this strategy by participating in career fairs and offering guest lectures for soon-to-be graduates. By sharing my own advice, I receive much in return.

It works because I'm open and approachable. College kids are only a usable resource if they see you as genuine and willing to listen. So don't come into a school thinking that this is a one-way street. Prepare a list of questions for your audience, so it's more of a give-and-take than a simple AMA.

Linn Atiyeh
Linn AtiyehCEO, Bemana

Blend Multiple Information Sources

As the Head of Inbound Growth at Businessmap, staying informed about industry trends is crucial to staying competitive and fostering growth. While there are many resources available, I find that a combination of different sources works best.

My primary resources are industry-specific journals and thought leadership articles available online. They offer in-depth insights into the latest developments, especially in sales and inbound marketing. I also subscribe to newsletters from bodies like HubSpot and Sales Hacker; they consistently deliver value with their data-driven insights.

To complement these, ongoing education plays a vital role. I continually enroll in professional development courses and masterclasses to stay on top of best practices. Finally, networking, both online and offline, helps me understand evolving trends from peers' perspectives. In my experience, this blend of resources keeps me informed and ready to adapt Businessmap's strategies to align with the market trends.

Gabriel Lukov
Gabriel LukovHead of Inbound Growth, Businessmap

Subscribe to Industry Email Newsletters

To stay informed about industry trends, I subscribe to a few but highly relevant email newsletters. For overall marketing news, I rely on Marketing Dive. For personal branding insights, I follow Charles Miller, and for a wise perspective on SEO and SEO agencies, I turn to Tim Stoddart. Additionally, I join discussions on industry trends in specific subreddits, which provide valuable insights and community engagement.

Muskan Garg
Muskan GargSEO Strategist, Muskan Garg

Utilize Subscription-Based Industry Services

In the ever-evolving transport industry, staying informed is crucial for survival and success. I use a mix of resources to keep up with the trends and changes. Industry-specific, subscription-based services, like Transport Topics and Auto Transport Intel, are my primary go-to platforms as they provide comprehensive coverage dedicated specifically to the changes and updates in the vehicle transport and logistics industry.

Apart from these industry-focused resources, I also follow general business news outlets like Forbes and Business Insider to get a broader view of the business world and to gain insights that could influence or help shape my auto transport business strategy. Additionally, I make sure to attend industry-specific webinars and conferences, which provide the latest information and allow for networking opportunities with other industry professionals.

Finally, staying informed is not just about absorbing information—it's also about engaging in active discussions and sharing knowledge. Thus, I actively participate in online industry forums and LinkedIn groups. This way, I can benefit from the collective knowledge of my peers while also contributing my 20 years of insight into the vehicle transport industry.

Chris Estrada
Chris EstradaCEO & Founder, Nationwide United Auto Transport

Read Tech and Entrepreneurship Blogs

As a small business owner, staying informed about industry trends is crucial for staying ahead of the competition. One great resource I recommend is subscribing to industry newsletters and blogs, such as TechCrunch or Entrepreneur. These sources provide valuable insights, news, and tips that can help you make informed decisions for your business. Additionally, attending industry conferences and networking events can also be a great way to stay up-to-date on the latest trends and connect with other professionals in your field. Remember, knowledge is power in the fast-paced world of business!

Alex Stasiak
Alex StasiakCEO & Founder, Startup House

Join Industry-Specific Online Communities

As the founder of a legal process outsourcing company, staying informed about industry trends is crucial for remaining competitive and innovative. One effective method I've found is actively participating in industry-specific forums and online communities.

These platforms provide invaluable opportunities to connect with peers, share insights, and stay updated on the latest developments.

One particularly helpful resource I recommend is participating in LinkedIn groups dedicated to legal process outsourcing and small business management. These groups often feature discussions, articles, and updates from industry experts, providing a wealth of information and networking opportunities.

Personally, engaging in these forums has not only expanded my knowledge base but also fostered meaningful connections with fellow small business owners, enriching my understanding of industry trends and best practices.

Aseem Jha
Aseem JhaFounder, Legal Consulting Pro

Consult Trade Publications and Associations

As a roofer, staying on top of trends is crucial for my business. The roofing/construction industry is constantly evolving, with new materials, techniques, and safety regulations coming out all the time. Here's how I stay informed:

Industry Magazines and Websites – Trade publications like Roofing Contractor Magazine and NRCA Roofing Magazine are great resources for news, articles on new products and techniques, and upcoming events.

Manufacturer Updates – Roofing material manufacturers are a wealth of knowledge. They often have newsletters or websites with information on new shingle styles, underlayment options, and even proper installation techniques for their products.

Industry Associations – The National Roofing Contractors Association (NRCA) is a fantastic resource. They offer courses, certifications, and updates on industry standards and safety codes. Their website also has a news section with articles on trends and legislative changes.

Networking – Talking with other roofers at conferences, trade shows, or even local meet-ups is always a great way to exchange ideas and learn what others are doing.

Jimmy Thurman
Jimmy ThurmanOwner, All American Restoration

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